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The effort paid off to the tune of 8.5 million ZenFones. And despite being the new kid on the block, the Taiwanese electronics maker managed to do relatively well in a market that has tripped up so many others, some of which had been in the business for decades and were considered infallible.Īnd it did so without reinventing the wheel like Apple or trying lots of different things and learning from what works like Samsung ASUS instead took a page from its playbook on selling computers and parts and focused on undercutting the competition for the lowest-priced phone with decent specs.
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Not to forget, Asus also bundles the phone with a 30W charger.Back in 2014, ASUS debuted its own line of smartphones amid declining PC sales. The charging system relies on a 30W wired solution but Asus has finally added support for 15W wireless charging. Power comes from a 4,300mAh battery which is smaller by today’s standards but Asus claims that the power-efficient chip allows for a 13 per cent boost in battery stamina over the outgoing model. The performance aspect gets a major boost with the Qualcomm Snapdragon 8 Gen 2 chip, which is renowned for its top-notch performance and power efficiency. Sadly, there’s no telephoto camera on board for optical zoom. This is assisted by a 12-megapixel ultrawide camera that loses the autofocus system, thereby ditching the macro camera function. There’s also a new 50-megapixel image sensor that comes with a 6-axis Hybrid Gimbal Stabilisation system, promising steadier shots.
Speaking of cameras, the Asus ZenFone 10 gets a revised camera setup on its back. Lastly, a small cutout holds a 32-megapixel selfie camera (though it lacks autofocus). A layer of Gorilla Glass Victus protects the display from drops and scratches. The panel is DCI-P3 colour-calibrated and Asus claims a peak brightness rating of 1100 nits.
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The ZenFone 10 also features a 5.9-inch 1080p AMOLED display with a maximum refresh rate of 144Hz. Despite the compact dimensions, the ZenFone 10 gets an IP68 water and dust resistance certification.
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The fit and finish also look vastly different from any other Android flagship on the market right now. The design still looks unique with its large camera lenses and tasteful detailing. However, that’s not necessarily a bad thing. Asus ZenFone 10: All of its features at a glanceĪsus has barely changed the design of the ZenFone 10 as it’s still quite reminiscent of the ZenFone 9. These include Eclipse Red, Aurora Green, Midnight Black, Comet White and Starry Blue. The top-end variant with 16GB RAM and 512GB storage is also on the cards but its price tag is yet to be announced.īy Amritanshu Mukherjee, Jun 30 ZenFone 10’s exciting coloursĪsus is offering the ZenFone 10 in five colours. For an even steeper EUR 929 (MYR 4,701), the ZenFone 10 bumps up the RAM to 16GB and the storage capacity to 256GB.
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Those wishing to upgrade the storage to 256GB will have to deal with a heftier price tag of EUR 849 (MYR 4,296). The Asus ZenFone 10 carries a price tag of EUR799 (MYR 4,043) for the base model with 8GB RAM and 128GB storage. What will be the Asus ZenFone 10’s price? Image Credits: Courtesy Asus
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Nonetheless, the Asus ZenFone 10 is an exciting and unique smartphone in a world full of giant slabs and we are eager to talk about it. That said, the ZenFone 10’s availability is quite limited at the moment and Asus is gunning for the top Android flagships with its price tag. Most of the changes have been made under the hood, which makes it a largely different proposition than the ZenFone 9. The chic design elements and cutesy colours are still present. The ZenFone 9 was an exciting implementation of the compact flagship phone and in 2023, Asus follows it up with the Asus ZenFone 10.Īt first glance, the Asus Zenfone 10 doesn’t look much different from its predecessor. Asus, however, isn’t taking no for an answer and continues to pitch its flagship offering in a compact size.
That’s the reason why the iPhone 12 Mini and the iPhone 13 Mini failed to find many takers despite having all the bells and whistles one expects from a premium smartphone. Everybody loves a compact smartphone but not many are willing to put down their money for it, even if it boasts of flagship specifications and features.
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